Marketing ROI in higher education requires balancing creativity with compliance, navigating strict regulations, institutional sensitivities, and complex stakeholder expectations. For this project, I was tasked with developing five distinct, full-scale campaign concepts that showcased the value of earning a degree in a fresh, emotionally engaging way, without leaning on overt financial messaging.
Over the course of five business days, I led the end-to-end creative process, including content strategy, copywriting, design, video production, and pitch development. Each concept presented unique creative options and strategic angles on “return on investment,” ranging from data-driven storytelling to deeply human narratives of ambition and transformation.
The resulting campaigns demonstrated creative range, strategic alignment, and executional depth. Each campaign is crafted to resonate across digital, social, and OOH applications while remaining adaptable to various university partners and audiences. This project exemplified my ability to lead cross-functional creative development under tight timelines, translating complex marketing objectives into clear, compelling, and on-brand storytelling.