I am a human-focused creative director.
Contact Me
Want to chat about your project? Send me an email, text message, or give me a call.
+1 (443) 938 0281
kylie@triedandtruerecipe.com
Want to chat about your project? Send me an email, text message, or give me a call.
+1 (443) 938 0281
kylie@triedandtruerecipe.com
I’m a Design Director with over 15 years of experience leading creative teams and shaping visual strategy across startups, agencies, non-profits, and tech organizations. My work bridges creative vision with operational precision: building teams, processes, and design systems that elevate brands and drive measurable results. I show up for my teams and believe strongly that the power of human connection drives the best results on creative teams.
At Risepoint, I lead a talented team of designers responsible for the visual identity and creative execution for more than 100 university partners. I also collaborated closely with product marketers, brand strategists, and paid media managers to craft compelling, client-ready presentations and campaign assets for institutions such as the University of Kentucky, Arkansas State University, and the University of West Alabama.
My background spans leading both small, agile teams—like at Noodle—and large-scale creative groups of 25+ designers at 2U, giving me a deep appreciation for how team culture, structure, and communication impact creative output.
Fluent across all facets of digital marketing, I bring expertise in brand strategy, paid and organic media, UX design, content strategy, illustration, and photography. I approach leadership through a human-centered lens, believing that clarity, empathy, and strong process enable teams to do their best work. Above all, I take pride in delivering thoughtful, high-quality design solutions that serve both client goals and end-user needs.